Keywords in SEO play a pivotal role in promoting your online presence. So what exactly is an keyword in what is an SEO keyword SEO? Let's break it down.

In internet marketing, a keyword is a word or phrase that users input on search engine sites when they are seeking a particular service, product or information. Search engine optimization (SEO) heavily is centered around the use of these keywords to rank websites.

The power behind SEO keywords lies in their ability to link what users are searching for to the content that you’re offering on your website. Cleverly using these keywords will help attract the right audience and enhance the likelihood of sales.

Having established the definition of an SEO keyword, let's look at methods for efficiently using keywords. Enhancing the use of keywords necessitates a balance. You want to include relevant keywords to get the attention of search engines but not overuse your content with them.

One way is placing the keyword in your content’s headline. This not only helps in optimization, but also makes your content more relevant to the searcher's query. Also, consider using keywords in the metadata and headings of your website, as these are places where search engines tend to look.

Furthermore, it's crucial to choose keywords that resonate with your targeted market. This signifies understanding the way they talk, their search behaviors and their wants.

To conclude, a well-chosen SEO keyword can serve as a link between a prospective client's search and your website. It's a critical tool for success in the competitive world of digital marketing. However, its full potential can only be unlocked when used correctly.